Business strategy, brand identity and creative design

You’re great at

what you do—let’s tell the world.

Let’s find the story that pulls people in, create the thread that ties your brand together, and surface the opportunities that build your bottom line.

You’re great at

what you do—let’s tell the world.

Let’s find the story that pulls people in, create the thread that ties your brand together, and surface the opportunities that build your bottom line.

Let’s make it make sense

Let’s get clear on—

Your customers and where to find them

Your messages and when to tell them

Your offers and how to sell them

So you can tell your brand story, stand out in your marketplace and pull in your perfect people.

And so that every action you take in your business feels natural, easy and even fun

Let’s make it make sense

Let’s get clear on—

Your customers and where to find them

Your messages and when to tell them

Your offers and how to sell them

So you can tell your brand story, stand out in your marketplace and pull in your perfect people.

And so that every action you take in your business feels natural, easy and even fun

How it works

01.

The Story

Getting to the good stuff requires the right line of questioning.

Together we’ll explore your market, your audience, your business and your goals.

With clever inquiry and insightful observations, I’ll help you surface a story that connects with your audience and makes your brand stand out.

02.

The Thread

We’ll then find the thread that ties your story, your brand and your business together.

Your messaging, marketing, target audience and offers will form a cohesive and strong foundation for your business.

And your story will come together to clearly direct the course of your business and your bottom line.

03.

The Weaver

Through the entire process, you’ll get the benefit of an outside, expert perspective on your business.

And access to the experience and insight of an intuitive business strategist, brand guide and designer who’s been where you are and knows how to deftly weave the threads of your story together.

How it works

01.

The Story

Getting to the good stuff requires the right line of questioning.

Together we’ll explore your market, your audience, your business and your goals.

With clever inquiry and insightful observations, I’ll help you surface a story that connects with your audience and makes your brand stand out.

02.

The Thread

We’ll then find the thread that ties your story, your brand and your business together.

Your messaging, marketing, target audience and offers will form a cohesive and strong foundation for your business.

And your story will come together to clearly direct the course of your business and your bottom line.

03.

The Weaver

Through the entire process, you’ll get the benefit of an outside, expert perspective on your business.

Ready to tell your most magnetic story?

I’ll pull out everything that’s inside your head about your brand, your business and the challenges you’re facing—and help you uncover new opportunities and a new perspective.

I’ll take that stale old play reel and find rich, new angles to your story.

I’ll help you realise the impact you actually deliver—and design the strategy, processes and plan that will make running your business feel natural, easy and fun.

And I’ll give you eye-opening clarity and audacious confidence in the direction you are taking, the opportunities you are chasing, and the impact you are making in the world.

Ready to tell your most magnetic story?

I’ll pull out everything that’s inside your head about your brand, your business and the challenges you’re facing—and help you uncover new opportunities and a new perspective.

I’ll take that stale old play reel and find rich, new angles to your story.

I’ll help you realise the impact you actually deliver—and design the strategy, processes and plan that will make running your business feel natural, easy and fun.

And I’ll give you eye-opening clarity and audacious confidence in the direction you are taking, the opportunities you are chasing, and the impact you are making in the world.

What Nicole Said

"Kate helped me realise what my brand was meant to do, not what the industry was telling me to do. My message connects more authentically now and since working together, I created a new listing in Sunshine Beach and it sold for a record price!"

NICOLE NAVARO

Achieve Real Estate

What Nicole Said

NICOLE NAVARO

Achieve Real Estate

What can we do together?

This is a unique and collaborative process that can help you create new ways in your business and open new doors.

For Example–

You may

feel uninspired by your current business, unclear about where to take it or overwhelmed by all the things you could or should do. OR you may have a new business that you want to launch with thoughtfulness, purpose and a clear plan.

We can

develop an action plan and scope of work that will help you execute, achieve your goals—and feel excited about the future of your business.

You may

loathe doing your own marketing because you don’t know what to say and you struggle to communicate what you do.

We can

create your unique brand position, define your brand message and uncover your unique pull. So you are clear and confident in the results you deliver and the value you bring. And you feel excited to promote what you do.

You may

have a visual brand you love but don’t know how to reach your audience, keep them engaged and lead them to buy or create an incredible customer experience when they work with you.

We can

align your brand, your customers and your marketing efforts to actually make an impact.

You may

have a business that has become unwieldy and unmanageable—seemingly growing in all directions with no real structure or strategy.

We can

clarify and consolidate your business, your services and what you offer.

You may

feel as though you’re constantly splitting your focus, time and energy between different experts, different tactics and different goals.

We can

find your direction, set you on the right path and keep you there so you can finally start making progress.

You may

be making money but dealing with customers that aren’t a great fit or doing work you don’t love.

We can

define your purpose and values and create a plan so you can do work that is meaningful and attract people you’ll love working with.

What can we do together?

This is a unique and collaborative process that can help you create new ways in your business and open new doors.

For Example–

You may

We can

develop an action plan and scope of work that will help you execute, achieve your goals—and feel excited about the future of your business.

You may

loathe doing your own marketing because you don’t know what to say and you struggle to communicate what you do.

We can

create your unique brand position, define your brand message and uncover your unique pull. So you are clear and confident in the results you deliver and the value you bring. And you feel excited to promote what you do.

You may

have a visual brand you love but don’t know how to reach your audience, keep them engaged and lead them to buy or create an incredible customer experience when they work with you.

We can

align your brand, your customers and your marketing efforts to actually make an impact.

You may

have a business that has become unwieldy and unmanageable—seemingly growing in all directions with no real structure or strategy.

We can

clarify and consolidate your business, your services and what you offer.

You may

feel as though you’re constantly splitting your focus, time and energy between different experts, different tactics and different goals.

We can

find your direction, set you on the right path and keep you there so you can finally start making progress.

You may

be making money but dealing with customers that aren’t a great fit or doing work you don’t love.

We can

define your purpose and values and create a plan so you can do work that is meaningful and attract people you’ll love working with.

Why Kate?

There are plenty of smart brand strategists and designer cookies in the jar, so why choose me?

01.

You want someone who

won’t suck all the creativity and fun out of running your business with a dry and boring ‘plan’.

I believe that thriving, sustainable and enjoyable businesses balance innovation with results, and creativity with strategy.

I believe that following shiny objects, exploring new paths and developing exciting ideas are necessary and important to running a business—in fact, they may just be the best part.

No matter how you work with me I will always honour the creative process. The research, planning and strategy we do together will give you a solid plan and a framework for strategic decision-making. While leaving plenty of room for fun, playfulness and excitement as you allow your passion and intuition to drive you in the right direction.

02.

You want someone who

won’t give you generic advice or cookie-cut formulas.

I start with a proven framework to guide our work together, there’s no way to plan for the unique and unexpected things that can surface. It’s all part of the fun.

Working with me is collaborative, organic and different for every single client. I won’t try to shove you into a standard box—I’ll let the process of getting in the sandpit of your business guide everything we do.

03.

You want someone with

real-world experience (tried and battle-tested)

I’ve spent 20+ years as a graphic designer bringing life to small businesses through brand identities, illustration and product design.

In 2019 I expanded my offerings beyond graphic design to help small businesses realise their full potential through brand strategy.

I built the social enterprise, Wiserr, from scratch and lead it right through to impact. And I owned and ran a successful children’s and women’s wear business featuring my own designs.

All that experience has left me with the instincts, knowledge and skill to quickly see the potential in a business and create a brand strategy and identity that will bring it to life and create a connection with the audience.

There are plenty of smart brand strategists and designer cookies in the jar, so why choose me?

You want someone who

won’t suck all the creativity and fun out of running your business with a dry and boring ‘plan’.

I believe that thriving, sustainable and enjoyable businesses balance innovation with results, and creativity with strategy.

I believe that following shiny objects, exploring new paths and developing exciting ideas are necessary and important to running a business—in fact, they may just be the best part.

You want someone who

won’t give you generic advice or cookie-cut formulas.

I start with a proven framework to guide our work together, there’s no way to plan for the unique and unexpected things that can surface. It’s all part of the fun.

You want someone with

real-world experience (tried and battle-tested)

I’ve spent 20+ years as a graphic designer bringing life to small businesses through brand identities, illustration and product design.

In 2019 I expanded my offerings beyond graphic design to help small businesses realise their full potential through brand strategy.

I built the social enterprise, Wiserr, from scratch and lead it right through to impact. And I owned and ran a successful children’s and women’s wear business featuring my own designs.

You want someone you'll connect with

This work is as much about how we connect as it is about the skills and experience I bring to the table. Want to find out if we connect?

You want someone you'll connect with

This work is as much about how we connect as it is about the skills and experience I bring to the table. Want to find out if we connect?

Let's get started

01.

Jump on a call and together we’ll pull apart your problems, figure out if what I do is a good fit and decide together on the best plan to move you forward.

02.

I’ll develop a custom proposal that includes everything you need to achieve your goals (and nothing you don’t).

03.

We start your project and uncover your story—together.

Let's get started

01.

Jump on a call and together we’ll pull apart your problems, figure out if what I do is a good fit and decide together on the best plan to move you forward.

02.

I’ll develop a custom proposal that includes everything you need to achieve your goals (and nothing you don’t).

03.

We start your project and uncover your story—together.

What Sarah Said

"I don't have anxiety or doubt anymore about what I’m doing and whether I can achieve it... I’m clear about my business direction and the value I bring to my clients structured clearly in my mind”

SARAH GAZIO

Madame Saisons

What Sarah Said

SARAH GAZIO

Madame Saisons

THIS WORK WILL CHANGE THE WAY YOU THINK AND FEEL ABOUT YOUR BUSINESS—AND HOW YOU RUN IT—FOREVER

It isn’t about having a shiny document that you’ll file away and never look at again or new designs that will jazz up your social media feed.

It’s about telling your most magnetic story

And it’s about having the knowledge, skills, confidence and clarity to make smart decisions. So your business can grow—and so that you can enjoy it while it does.

Ready for it?

THIS WORK WILL CHANGE THE WAY YOU THINK AND FEEL ABOUT YOUR BUSINESS—AND HOW YOU RUN IT—FOREVER

It isn’t about having a shiny document that you’ll file away and never look at again or new designs that will jazz up your social media feed.

It’s about telling your most magnetic story.

And it’s about having the knowledge, skills, confidence and clarity to make smart decisions. So your business can grow—and so that you can enjoy it while it does.

Ready for it?

Website designed by Kate Perry Projects