Little By Little
for better marketing
When it comes to marketing overwhelm, I've found it's caused from business owners jumping straight in without a plan. They've assumed because they're great at what they do their customers will find them AND "Buy Now".
But without a plan it's like leaving the station without a GPS or destination in mind which this quickly leads to overwhelm, chaos and inability to communicate effectively.
You need a brand strategy.
This establishes with absolute clarity the what, who, how, where and when in your marketing communication.
A thriving business is the DIRECT result of a brand strategy. Which means it's foundational to your marketing success.
If you're having these troubles then you're missing this crucial step in your marketing:
- You're spending way too long agonising over what to write?
- You're getting "likes" instead of sales
- Your audience is not engaging with you
-
You're overwhelmed, and outsourcing to someone else seems like the best option.
I've worked with clients creating brand strategies and identities for over 20 years. I know the missing crucial step is having a brand strategy in place before marketing.
I love helping entrepreneurs and business owners find their voice and market their business successfully.
I created Marketing Little by Little to help you establish your brand strategy to anchor your marketing communication to pull in your ideal customers and grow your business without the overwhelm and dread.
When it comes to marketing overwhelm, I've found it's caused from business owners jumping straight in without a plan. They've assumed because they're great at what they do their customers will find them AND "Buy Now".
But without a plan it's like leaving the station without a GPS or destination in mind which quickly leads to overwhelm, chaos and inability to communicate effectively.
You need a brand strategy.
This establishes with absolute clarity the what, who, how, where and when in your marketing communication to pull in your customers to work with you.
A thriving business is the DIRECT result of a brand strategy. Which means it's foundational to your marketing success.
If you're having these troubles you
are likely missing this crucial step in
your marketing:
-
You're spending way too long
agonising over what to write? - You're getting "likes" instead of sales
-
You're audience is not engaging
with you -
You're overwhelmed and outsourcing
to someone else seems like the best option.
I have worked with clients creating brand strategies and identities for over 20 years. I know the missing crucial step is having a brand strategy in place before marketing.
I love helping entrepreneurs and business owners find their voice and market their business successfully.
I created Marketing Little by Little to help you establish your brand strategy to anchor your marketing to communicate clearly, pull in your ideal customers and grow your business without the overwhelm and dread.
do clearly you're losing ideal customers.
what you do clearly you're losing
ideal customers.
INSTEAD YOU'RE IN THAT PLACE
MARKETING SUCKS!
Getting everything to work together... and in which order!?
Is a freaking nightmare!
AND IT'S INCONSISTENT...
You do all the things you’re supposed to (umm ok in your own time..)
– social media, website, networking
but why Is no one inquiring?
YOU EVEN START!?...
There's so much information online...
It's impossible to navigate through the flood of marketing information to know the first step!
Instead you're in that place
Is a freaking nightmare!
It's impossible to navigate through the flood
of marketing information to know the first step.
Because you're already 50% there!
You're the expert of your business so you have half the puzzle done.
We'll just:
- Step you through the pillars of your marketing (The first two projects set up the foundation you've likely been missing)
- Simplify your process to avoid overwhelm (marketing doesn't have to be so complicated! We'll show you the important parts to focus on)
-
Help you create strategic content for socials, email and blogs (that's never salesy)
-
Show you how to turn cold leads into real humans
- Save you time and money with effective strategies (that won't change like algorithms)
So what does it take to
get customers?
Actually it's pretty simple...
Because you're already 50% there!
You're the expert of your business so you have half the puzzle done
We'll just:
- Step you through the pillars of your marketing (The first two projects set up the foundation you've likely been missing)
- Simplify your process to avoid overwhelm (marketing doesn't have to be so complicated! We'll show you the important parts to focus on)
-
Help you create strategic content for socials, email and blogs (that's never salsey)
- Show you how to turn cold leads into real humans
-
Save you time and money with effective strategies (that won't change like algorithms)
I ran my business by the seat of my pants! And it didn't end well...
Hey! Kate here.
I get the resistance of "having to be" on social media. Hell! It's the Wild West out there! It's harrowing I know. I hated feeling salesy, talking about myself, exposing my soul, actually I hated everything about it. And even when I put the effort in it doesn't seem to work anyway.
I loved doing my work, yet I had no idea about how to get paying customers (maybe it sounds familiar?)
After working as a graphic designer & illustrator for over 20 years giving a design voice to private clients, QAGOMA and British Artist, Damien Hirst, I up-skilled to a brand strategist five years ago.
Then I got it...
I discovered how to communicate what I did in way that motivated my customers to buy from me.
I created Marketing Little by little to help others do the same. It's the by-product of years of experimentation, research & synthesising all packed into step-by-step and easy-to-use projects.
Hey! Kate here.
I get the resistance of "having to be" on social media. Hell! It's the Wild West out there! It's harrowing I know. I hated feeling salesy, talking about myself, exposing my soul, actually I hated everything about it. And even when I put the effort in it doesn't seem to work anyway.
I loved doing my work, yet I had no idea about how to get paying customers (maybe it sounds familiar?)
But It finally all clicked into place.
After working as a graphic designer & illustrator for over 20 years giving a design voice to private clients, QAGOMA and British Artist, Damien Hirst, I up-skilled to a brand strategist five years ago. Then I got it...
But It finally all clicked into place.
I discovered how to communicate what I did in way that motivated my customers to buy from me.
I created Marketing Little by little to help others do the same. It's the by-product of years of experimentation, research & synthesising all packed into step-by-step and easy-to-use projects.
"So many lightbulbs were turned on when I completed Marketing little by little, I had to wear my sunglasses inside (at night;)). This is a no holds barred, straight shooting’ guide to show you how to get your marketing sorted. Don’t leave home without it!"
Shane Mallory
Tell Your Story Walkin', Ipswich
on each time you sit down to write a post...
The better way to find customers
The better way
to find customers
BETTER THAN A MARKETING COURSE
Unlike marketing courses that teach the mechanics of marketing, this workbook will step you through "the making" of what your customers tune into (and what the courses and gurus expect you to already know) :how to describe what you do in a way that sells!
MARKETING DOESN'T HAVE TO BE ICKY
There's a belief that all marketing is sleazy, and in the wrong hands it sure
is! If someone was lost and needed directions, they'd be grateful to you for providing them. That's what your marketing can do for people who are lost
in whatever you do. You can "give directions" in an authentic, generous, and open way, and it's all down to how you market yourself.
mechanics of marketing, this workbook will step you
through "the making" of what your customers tune into
(and what the courses and gurus expect you to already know)
:how to describe what you do in a way that sells!
an authentic, generous, and open way, and it's all down to how you market yourself.
Little by Little
create marketing that moves your customers into action
create marketing that moves your customers into action
you powerful outcomes
- Easy-to-follow steps so you
feel in control
- Tailored templates to fast track
you to marketing success
- Instructional videos so you can
just follow along
A STRAIGHT SHOOTING GUIDE
TO YOUR MARKETING; SORTED!
"So many lightbulbs were turned on when I completed Marketing little by little, I had to wear my sunglasses inside (at night;)). This is a no holds barred, straight shooting’ guide to show you how to get your marketing sorted. Don’t leave home without it!"
Tell Your Story Walkin', Ipswich
Marketing little by little
THE GLASS HALF FULL
Tasty simple activities to help you uncover the right words to transform your marketing copy and tantalise
your dream customers.
YOur About Page
Stand out in the crowd. Follow the tasks to help you bring to the surface the unique qualities of your brand.
Uncover your market edge and your competitors will become partners.
The Mind-Reader Method
Learn the language your ideal customers speak. This is the bit that’ll make your offer cut through the noise (and bring in the sales!).
The Mic-Drop
Describing your products and services
has never sounded so compelling.
Add “the mic drop” to your sales
copy with a simple switch in your marketing angle.
Boom!
The Opening Number
Give your business the standing ovation it deserves. After years of fumbling through assorted answers
to “what do you do?”, we step you through a simple process that sums
it up simply AND drums up business.
the right words that transform your marketing
copy and tantalise your dream customers.
This is the bit that’ll make your offer cut through
the noise (and bring in the sales!).
bring to the surface the unique qualities of your brand.
Uncover your market edge and your competitors will
become partners.
Describing your products and services
has never sounded so compelling.
Add “the mic drop” to your sales copy
with a simple switch in your marketing angle.
Boom!
After years of fumbling through assorted answers
to “what do you do?”, we step you through a simple
process that sums it up simply AND drums up business.
The best time to plant a tree
is yesterday...
Time is of the essence, here’s why:
It has taken me 5 years to compile all the best branding communication that I use in my and my client’s businesses...
Don’t waste the next five years!
Learn the better way to find customers now!
Time is of the essence, here’s why:
It has taken me 5 years to compile all the best branding
communication that I use in my and my client’s businesses...
Don’t waste the next five years!
Learn the better way to find customers now!
Marketing little by little with a ridiculous amount of value
and marketing "Ah Ha's"...
within 7 days of purchase and I'll refund your money.
i haven't over packed
Marketing little by little with a ridiculous amount of value
and marketing goodness...
some bonuses!
step to keep your ideal customer front
of mind for every campaign, every time.
Every time you dream up a new project, revamp your Instagram, prepare a marketing campaign or even re-brand, the mood board template will assist you in creating a dynamic and cohesive story every time. And we’ve even made a video to show you how to make the most of it.
YOUR CUSTOMER COMPASS
Your customer compass is a powerfulstep to keep your ideal customer front
of mind for every campaign, every time.
INTERVIEW CHECKLIST
Never be unprepared again. You'll head into every customer interview feeling professional and calm after checking off this list each time.MOOD BOARD MAGIC
It can be magic when you can lookat your stash of imagery and know exactly what kind of look you’re going for.. Every time you dream
up a new project, revamp your Instagram, prepare a marketing campaign or even re-brand, the mood board template will assist you in creating a dynamic and cohesive story every time. And we’ve even made a video to show you how to make the most of it.
YOUR BRAND BLACK BOOK
Put all of your brand messagingin here. Use your Brand Black Book
any time you need to write something compelling and on point, whether
it’s a tweet or a blog post.
And once it's done, you'll never be
stuck wasting time wondering what language, offer or angle to use.
Instead you'll be engaging with
your ideal customers and driving
up sales with spirit!
AND IT'S VERY HARD! Marketing little by little is worded in a way that puts me at ease.
Instead of the daunting task that feels far removed from my business, I can see
how it all connects and I feel like I'm able to do it."
Simone Tops
Studio Tops, Melbourne
MARKETING LITTLE BY LITTLE
"PUT ME AT EASE"
The modern world has forced small business owners into marketers also AND IT'S VERY HARD! The Brand Bridge is worded in a way that puts me at ease. Instead of the daunting task that feels far removed from my business, I can see how it all connects and I feel like I'm able
to do it.
Studio Tops, Melbourne
for better marketing
The Mind-Reader Method . . . . . . . . . (Value $127)
The Mic-Drop . . . . . . . .. . . . . . . . . . . . (Value $127)
The Opening Number . . . .. . . . . . . . . (Value $127)
Your Customer Compass . . . . . . . . . . (Value $36)
The Path To Purchase . . . . . . . . . . . . (Value $127)
Tasty Testimonials . . . . . . . . . . . . . . .(Value $127)
The About You Page . . . . . . . . . . . . . (Value $127)
Mood Board Magic . . . . . . . . . . . . . . . (Value $36)
Your Brand Black Book . . .. . . . . . . . .(Value $36)
The Mind-Reader Method . . . . . . . . . . . . . . . (Value $127)
The Mic-Drop . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $127)
The Opening Number . . . . . . . . . . . . . . . . . . .(Value $127)
Your Customer Compass . . . . . . . . . . . . . . . .(Value $36)
The Path To Purchase . . . . . . . . . . . . . . . . . . (Value $127)
Tasty Testimonials . . . . . . . . . . . . . . . . . . . . . (Value $127)
The About You Page . . . . . . . . . . . . . . . . . . . (Value $127)
Mood Board Magic . . . . . . . . . . . . . . . . . . . . (Value $36)
Your Brand Black Book . . . . . . . . . . . . . . . . . . (Value $36)
TO BETTER MARKETING
By doing nothing you'll still be
spinning your wheels tomorrow,
but by doing something now
you're taking the next right steps
to understand better marketing.
but by doing something now you're taking the next right steps to understand better marketing.
The Glass Half Full. . . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
The Mind-Reader Method . . . . . . . . . . . . . . . . . . . (Value $127)
The Mic-Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
The Opening Number . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
Your Customer Compass . . . . . . . . . . . . . . . . . . . . (Value $36)
The Path To Purchase . . . . . . . . . . . . . . . . . . . . . . .(Value $127)
Tasty Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $127)
The About You Page . . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
Mood Board Magic . . . . . . . . . . . . . . . . . . . . . . . . . (Value $36)
Your Brand Black Book . . . . . . . . . . . . . . . . . . . . . . .(Value $36)
for better marketing
The Mind-Reader Method . . . . . . . . . (Value $127)
The Mic-Drop . . . . . . . .. . . . . . . . . . . . (Value $127)
The Opening Number . . . .. . . . . . . . . (Value $127)
Your Customer Compass . . . . . . . . . (Value $36)
The Path To Purchase . . . . . . . . . . . (Value $127)
Tasty Testimonials . . . . . . . . . . . . . .(Value $127)
The About You Page . . . . . . . . . . . . (Value $127)
Mood Board Magic . . . . . . . . . . . . . . (Value $36)
Your Brand Black Book . . .. . . . . . . . .(Value $36)
IT'S CLEAR AND SIMPLE!
I have spoken to many people about marketing but still it hadn’t sunk in how to actually narrow it down. This actually does that! It’s clear and simple to understand and follow.
MyTribe of Three, Mornington Peninsula
sunk in how to actually narrow it down. This actually does that!
It’s clear and simple to understand and follow."
Jane Bruce
MyTribe of Three, Mornington Peninsula
because you’re about to take a whole lot of stress out of your marketing!
Secondly, head back into your inbox
for your login details for The Brand Bridge. Once inside you can immediately get started: read through each project, watch the accompanying videos, and download the templates ...they’re all in one place.
once you complete each project and consistently apply it to your marketing. Exciting!
it down step-by-step to make it as
easy as possible to get your business out there.
the projects are best geared towards service providers, small business owners, entrepreneurs, freelancers
and experts-of-their-domain starting out or struggling to get sales traction.
and passion of what you do best.
Secondly, head back into your inbox for your login details for The Brand Bridge. Once inside you can immediately get
started: read through each project, watch the accompanying videos, and download the templates...they’re all in one place.
in marketing to build engagement and activate your ideal customers to “buy now”. If you have tried another marketing course and found
it overwhelming, not applicable to your situation, or too complicated then also yes! We break it down step-by-step to make it as easy as
possible to get your business out there.
small business owners, entrepreneurs, freelancers and experts-of-their-domain starting out or struggling to get sales traction.
of your ideal customers and get them to “buy now”,
everything you do in your marketing becomes easier.
Don't wait to get started.
out of marketing
how to attract the attention
of your ideal customers and
get them to “buy now”,
everything you do in your
marketing becomes easier.
Don't wait to get started.
for better marketing
The Mind-Reader Method . . . . . . . . . (Value $127)
The Mic-Drop . . . . . . . .. . . . . . . . . . . . (Value $127)
The Opening Number . . . .. . . . . . . . . (Value $127)
Your Customer Compass . . . . . . . . . . (Value $36)
The Path To Purchase . . . . . . . . . . . . (Value $127)
Tasty Testimonials . . . . . . . . . . . . . . .(Value $127)
The About You Page . . . . . . . . . . . . . (Value $127)
Mood Board Magic . . . . . . . . . . . . . . . (Value $36)
Your Brand Black Book . . .. . . . . . . . .(Value $36)
The Glass Half Full. . . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
The Mind-Reader Method . . . . . . . . . . . . . . . . . . . (Value $127)
The Mic-Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
The Opening Number . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
Your Customer Compass . . . . . . . . . . . . . . . . . . . . (Value $36)
The Path To Purchase . . . . . . . . . . . . . . . . . . . . . . .(Value $127)
Tasty Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $127)
The About You Page . . . . . . . . . . . . . . . . . . . . . . . . (Value $127)
Mood Board Magic . . . . . . . . . . . . . . . . . . . . . . . . . (Value $36)
Your Brand Black Book . . . . . . . . . . . . . . . . . . . . . . .(Value $36)
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